Top Finance and Mortgage Companies in Ad Spending

March 16, 2007, 10:08 a.m. EDT 1 Min Read

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Top Finance and Mortgage Companies in Ad Spending
In the fourth quarter of 2006. Dollars in thousands Published March 16, 2007
		Grand total	TV	Print	Radio	Internet	Outdoor
1	IAC/Interactivecorp	35,168	8,497	0	870	25,801	0
2	Bankrate Inc	30,877	0	30,875	0	3	0
3	Countrywide Financial Corp	18,787	6,883	352	120	11,398	35
4	Rock Holdings Inc	13,788	9,527	738	941	2,568	14
5	General Motors Corp	11,387	10,112	191	14	323	747
6	Dir-Finance & Mortgage Cos	9,049	0	9,049	0	0	0
7	Cashcall Inc	7,212	7,007	0	39	0	167
8	Ratemarketplace.Com	6,815	0	0	0	6,815	0
9	E-Loan Inc	5,364	4,549	0	0	814	0
10	JG Wentworth Securities Inc	5,342	5,342	0	0	0	0
11	GE General Electric Co	5,125	2,483	2,600	0	42	0
12	800Creditcarddebt.Com	4,656	4,656	0	0	0	0
13	AXA Group	4,528	3,285	1,243	0	0	0
14	Capital One Financial Corp	4,429	561	2	0	3,623	243
15	Royal Bank of Scotland Plc	4,211	4,125	0	0	86	0
16	Low.Com Inc	3,942	0	11	0	3,931	0
17	Loanweb	3,680	0	9	0	3,671	0
18	American Equity Mortgage Inc	3,418	1,015	0	2,378	26	0
19	Old Merchants Mortgage Inc	2,841	0	2,841	0	0	0
20	1-800-Bar None	2,748	2,748	0	0	0	0
21	Ameriquest Capital Corp	2,688	2,035	273	0	91	289
22	Wall Street Mortgage Bankers Ltd	2,636	0	2,636	0	0	0
23	Emigrant Savings Bank	2,605	0	0	0	2,605	0
24	Greenlight Financial	2,529	2,529	0	0	0	0