Top Insurance Brokers in Ad Spending

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Top Insurance Brokers in Ad Spending

Top Insurance Brokers in Ad Spending
In the fourth quarter of 2006. Dollars in thousands
Published March 16, 2007
    Grand total TV Print Radio Internet Outdoor
1 Safe Auto Group Inc 13,410 13,234 0 0 4 172
2 Direct Insurance Systems Corp 4,111 4,111 0 0 0 0
3 Byron Udell & Assoc Inc 2,382 35 127 0 2,220 0
4 Eastwood Insurance 2,134 2,134 0 0 0 0
5 American Family Local Agents 1,971 1,971 0 0 0 0
6 Select Quote Insurance Service 1,953 1,825 0 128 0 0
7 Insweb Corp 1,713 0 0 0 1,713 0
8 Humana Inc 1,664 0 1,664 0 0 0
9 Fred Loya Insurance 1,262 1,128 0 0 0 134
10 Country Cos 1,054 1,047 3 0 0 3
11 American Automobile Assn 1,011 905 81 0 25 0
12 Ace Group Of Ins & Reinsurance Cos 864 0 855 0 8 0
13 Nationwide Mutual Insurance Co 793 766 0 0 0 27
14 Aon Corp 792 365 427 0 0 0
15 Acceptance Insurance Cos Inc 791 791 0 0 0 0
16 Dashers Insurance Services Inc 684 684 0 0 0 0
17 Independent Ins Agents&Brkrs/Amer 554 543 0 0 4 6
18 Matrix Direct Insurance Co 528 395 0 0 133 0
19 Answer Financial Inc 522 0 0 0 522 0
20 U.S. Agencys Insurance Co 443 414 0 0 0 29
21 Health Net of California 442 0 442 0 0 0
22 Netquote 399 0 0 0 399 0
23 Quotesmith Corp 384 0 16 368 0 0


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2007 American Banker