Top Insurance Companies in Ad Spending

January 25, 2006, 10:08 a.m. EST 1 Min Read

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Top Insurance Companies in Ad Spending
On Sept. 30, 2005. Dollars in thousands Published January 25, 2006
Rank		Grand total	TV	Print	Radio	Internet	Outdoor
1	State Farm Mutual Auto Insurance Co.	$229,074.8	$165,138.5	$29,823.3	$9,991.8	$10,895.5	$13,225.6
2	Berkshire Hathaway Inc.	223,944.3	152,936.8	17,088.0	40,506.4	942.4	12,470.7
3	Allstate Corp.	194,023.6	155,900.1	8,124.0	12,109.0	13,105.5	4,785.0
4	Progressive Corp.	193,854.1	181,947.4	1,510.5	7,120.6	2,230.7	1,044.7
5	Aflac Inc.	57,988.2	55,884.5	2,090.2	0.0	13.6	0.0
6	AIG American International Group Inc.	56,201.2	47,889.4	7,892.5	250.1	19.2	150.0
7	Blue Cross & Blue Shield Association	52,523.1	28,964.3	13,690.3	2,653.3	291.9	6,923.4
8	Nationwide Mutual Insurance Co.	50,913.8	29,400.3	13,066.8	5,944.8	1,929.5	572.4
9	Aetna Inc.	32,530.7	1,411.4	20,996.5	0.0	9,614.7	508.1
10	United Health Group Inc.	32,108.9	9,585.4	17,976.1	2,160.1	2,146.1	241.2
11	Liberty Mutual Insurance Co.	31,742.9	10,884.0	15,818.5	3,238.1	1,775.7	26.7
12	AARP	31,544.2	27,160.9	4,247.5	0.0	135.8	0.0
13	Zurich Financial Services Group	30,027.1	25,113.5	2,277.5	1,970.8	3.2	661.9
14	New York Life Insurance Co.	28,291.5	11,245.3	14,939.5	2,099.0	0.9	6.8
15	Humana Inc.	25,301.9	10,456.4	14,763.7	0.0	66.3	15.5
16	Mercury General Corp.	24,586.6	24,521.2	65.4	0.0	0.0	0.0
17	Kaiser Permanente	23,501.6	18,535.5	2,949.1	1,577.7	308.0	131.3
18	Metropolitan Life Insurance Co.	18,483.4	9,728.8	6,455.9	1,462.8	835.8	0.0
19	Mutual of Omaha Insurance Co.	16,629.8	15,567.8	399.9	70.7	323.8	267.5
20	U.S. Government	14,072.2	4,864.3	8,129.9	0.0	1,078.1	0.0
21	21St Century Insurance Group	13,760.5	11,779.0	3.1	0.0	620.9	1,357.5
22	American Family Mutual Insurance Co.	13,600.9	8,129.7	4,058.0	412.2	9.5	991.6
23	Hartford Financial Services Group Inc.	11,456.0	5,216.2	5,974.7	187.1	8.2	70.0
24	Delta Dental Plan Association	10,366.2	3,306.2	5,754.8	960.6	21.1	323.6
25	United Insurance Cos. Inc.	9,914.1	9,162.5	107.3	486.9	157.5	0.0
26	Pacific Life Insurance Co.	9,228.8	9,070.4	157.7	0.0	0.8	0.0
27	Pacificare Health Systems Inc.	8,772.2	3,200.8	5,143.6	0.0	397.9	29.9
28	Allianz AG	7,338.6	5,381.4	1,811.2	121.1	24.9	0.0
29	Conseco Inc.	7,204.5	5,684.9	1,513.7	0.0	0.0	5.9
30	Amica Mutual Insurance Co.	7,127.2	5,346.6	1,051.2	695.6	33.8	0.0
31	Free Medicine Direct	6,021.8	6,021.8	0.0	0.0	0.0	0.0
32	Together RX Llc	5,850.8	3,913.5	1,550.5	360.3	26.4	0.0
33	Novartis AG	5,830.6	4,355.7	1,474.9	0.0	0.0	0.0
34	Prudential Financial Inc.	5,053.0	2,211.4	2,836.6	0.0	0.4	4.7
35	Quotesmith Corp.	4,963.6	0.0	4,962.3	0.0	1.3	0.0

Note: Spending reported under name of parent company

Source: TNS Media Intelligence