Top Mortgage and Finance Companies in U.S. Ad Spending

May 16, 2006, 10:08 a.m. EDT 1 Min Read

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Top Mortgage and Finance Companies in U.S. Ad Spending
Dollars in thousands Published May 16, 2006
2005		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage Co.	$112,978	$104,721	$2,675	$0	$4,965	$618
2	IAC/Interactivecorp	96,785	50,782	2,731	4,987	38,272	12
3	General Motors Corp.	67,142	51,613	1,612	2,948	7,181	3,788
4	American Equity Mortgage	31,069	5	0	30,390	27	647
5	E-Loan Inc.	30,786	25,710	112	0	4,138	826
6	Mortgage Market Information Service	23,788	0	23,650	0	138	0
7	Countrywide Financial Corp.	22,781	17,407	3,048	0	2,149	177
8	Quicken Loans Inc.	21,000	10,520	38	4,193	6,249	0
9	Cyber Media Group Inc.	19,983	0	0	0	19,983	0
10	Loanweb	19,714	0	15	0	19,699	0
11	Capital One Financial Corp.	16,931	3,273	1,529	0	11,682	448
12	800Creditcarddebt.Com	16,677	16,677	0	0	0	0
13	1-800-Bar None, Inc.	14,692	10,835	3,857	0	0	0
14	General Electric Co.	14,352	6,388	7,913	0	0	51
15	J.G. Wentworth Securities Inc.	14,147	14,112	0	0	35	0
16	ILife.Com Inc.	12,545	0	12,545	0	0	0
17	Wells Fargo & Co.	11,793	547	7,426	0	2,033	1,787
18	Conseco Inc.	11,039	10,644	139	33	223	0
19	Argent Mortgage Co. LLC	10,800	6,748	3,097	0	6	949
20	Washington Mutual Inc.	10,645	0	5,483	0	1,146	4,016
21	Greenlight Financial	8,822	8,420	204	198	0	0
22	Champion Mortgage Co.	7,882	7,877	0	0	5	0
23	Federal National Mortgage Association	7,153	5,623	166	0	1,344	21
24	Lowratesource	7,022	0	0	0	7,022	0
25	Federal Home Loan Mortgage Corp.	6,070	1,236	1,778	195	2,861	0
26	Emigrant Savings Bank	5,966	0	0	0	5,966	0
27	Citigroup Inc.	5,547	4,248	1,000	0	292	8
28	ING Group	5,278	0	0	0	5,278	0
29	H&R Block Inc.	5,250	5,226	23	0	1	0
30	Pentagon Federal Credit Union	5,132	80	5,036	0	0	16
31	Fremont Investment & Loan	4,808	12	4,796	0	0	0
32	Thrivent Financial for Lutherans	4,386	0	4,386	0	0	0
33	Center Financial Corp.	4,161	0	13	0	4,147	0
34	Wall Street Mortgage Bankers Ltd.	4,100	0	4,058	0	0	41
35	One Source Mortgage Corp.	4,024	41	3,983	0	0	0
36	Royal Bank of Scotland PLC	3,238	2,360	16	0	863	0
37	Mortgage Market Inc.	3,131	0	3,131	0	0	0
38	HSBC Holdings PLC	2,435	2	411	0	2,022	0
39	Credit Union National Association Inc.	2,406	1,369	1,037	0	0	0
40	Federal Credit Union	2,332	319	1,699	5	0	309
41	Cypress Mortgage Corp.	2,323	0	2,286	0	2	35
42	American Mortgage	2,270	13	2,169	0	0	88
43	Golden 1 Credit Union	2,229	0	2,032	0	0	198
44	Home Loan Funding Inc.	2,221	66	2,115	0	3	36
45	Aspire Financial	1,786	792	993	0	2	0
46	Old Merchants Mortgage Inc.	1,736	0	1,620	0	74	42
47	Republic Bank Ltd.	1,660	16	1,644	0	0	0
48	Hometown Equity Mortgage Corp.	1,629	0	880	748	1	0
49	American Home Mortgage Corp.	1,522	114	1,369	5	2	32
50	Municipal Credit Union	1,519	0	1,478	0	41	0
2004		Grand Total	TV	Print	Radio	Internet	Outdoor
1	Ameriquest Mortgage Co.	$126,384	$107,057	$1,803	$167	$16,263	$1,095
2	General Motors Corp.	92,649	78,314	3,061	3,968	3,761	3,544
3	IAC/Interactivecorp	68,796	39,926	525	6,685	21,641	19
4	Federal National Mortgage Association	53,268	47,195	1,860	1,069	3,126	17
5	Cyber Media Group Inc.	39,946	0	0	0	39,946	0
6	Quicken Loans Inc.	29,914	16,983	41	2,925	9,965	0
7	E-Loan Inc.	28,696	22,323	322	0	6,051	0
8	Mortgage Market Information Service	24,619	0	24,543	0	76	0
9	Countrywide Financial Corp.	20,802	16,611	2,721	554	626	289
10	Argent Mortgage Co. LLC	18,194	5,546	10,894	188	175	1,393
11	ILife.Com Inc.	15,577	0	15,577	0	0	0
12	Federal Home Loan Mortgage Corp.	11,831	784	6,175	0	4,865	6
13	Champion Mortgage Co.	11,663	10,642	0	0	1,021	0
14	Wells Fargo & Co.	11,236	1,141	7,163	0	957	1,975
15	1-800-Bar None, Inc.	9,571	9,571	0	0	0	0
16	J.G. Wentworth Securities Inc.	9,383	9,257	0	0	126	0
17	Washington Mutual Inc.	9,319	0	5,360	0	266	3,693
18	Citigroup Inc.	8,470	6,474	1,359	1	636	0
19	East/West Mortgage Co.	8,419	939	4,762	0	2,718	0
20	American Equity Mortgage	7,855	370	334	7,111	1	40
21	Center Financial Corp.	7,272	0	0	0	7,272	0
22	HSBC Holdings PLC	7,072	5	476	0	6,592	0
23	Capital One Financial Corp.	5,256	530	744	0	3,982	0
24	Americas Lending Partners	5,252	3,755	0	0	1,496	0
25	Loanweb	4,885	0	0	0	4,885	0
26	Greenlight Financial	4,770	4,511	0	228	32	0
27	Fremont Investment & Loan	4,112	55	4,058	0	0	0
28	Cendant Corp.	4,057	5	1,260	0	89	2,703
29	Lowratesource	3,927	0	0	0	3,927	0
30	American Business Financial Services Inc.	3,397	0	3,380	0	17	0
31	Wall Street Mortgage Bankers Ltd.	3,252	0	3,252	0	0	0
32	Indymac Bancorp Inc.	3,108	0	0	0	3,108	0
33	American Mortgage	3,001	0	3,001	0	0	0
34	Federal Credit Union	2,998	310	2,258	0	0	430
35	Hometown Equity Mortgage Corp.	2,835	0	2,247	588	0	0
36	Golden 1 Credit Union	2,766	122	2,456	0	0	189
37	Bedford Home Loans Inc.	2,738	0	2,622	0	116	0
38	800Creditcarddebt.Com	2,587	2,587	0	0	0	0
39	H&R Block Inc.	2,492	2,023	464	0	5	0
40	General Electric Co.	2,452	54	2,307	0	2	89
41	Mortgage War	2,427	0	0	0	2,427	0
42	Pentagon Federal Credit Union	2,346	0	2,325	0	0	21
43	Fastfind	2,234	0	0	0	2,234	0
44	AIG American International Group Inc.	2,128	0	2,127	0	0	0
45	American Home Mortgage Corp.	2,119	136	1,948	0	0	36
46	Bls Funding Corp.	2,082	1	2,081	0	0	0
47	Republic Bank Ltd.	1,982	5	1,976	0	0	0
48	ING Group	1,948	0	0	518	1,430	0
49	Daimlerchrysler AG	1,931	0	1,306	0	625	0
50	Altus Investments Inc.	1,822	0	1,822	0	0	0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence