High-cost acquisition promos. Short-lived balance spikes. Disconnected digital nudges. For many financial institutions, traditional deposit growth tactics are no longer effective—and today's rate-sensitive, behavior-driven environment makes it harder than ever to hold on to core deposits.
This whitepaper breaks down how banks are rethinking deposit strategy to prioritize primacy, loyalty, and long-term engagement over quick wins. It explores behavior-based pricing, revenue leakage prevention, and real-time incentive logic that aligns with customer actions—not outdated assumptions.
What you'll learn:
- Why promotional bonuses are underperforming in today's market
- How to structure pricing around behaviors like payroll, billpay, and debit usage
- Ways to guard against incentive overspend with real-time eligibility and controls
- Deposit growth levers including householding, net new money, and longevity
- The operational shift needed to track and reward primacy at scale
Download the whitepaper to see how deposit strategy is evolving—and what modern execution looks like.