While small businesses can occasionally be unpredictable customers, gone are the days when banks should turn away from these opportunities. When partnered with and executed successfully, SMB customers can turn into lucrative, long-term portfolios with big potential. The key is to understand what makes small business customers stick – and part of that is providing them with the right solutions that reduce costs, increase efficiencies and overall simplify their financial needs.
Joining the American Banker LEADERS channel on Wednesday July 30th at 2pm ET is Mark Barnett, President, Small & Medium Enterprises at Mastercard, Fiona Roach Canning, Co-founder and CEO at Pollinate, Jo Jagadish, EVP, Head of US Digital Banking and Contact Centers at TD Bank, Chris Ward, EVP, Head of Enterprise Payments at Truist to discuss this topic. Viewers can expect to hear insight on:
- The importance of small businesses and what they bring to the economy and financial services.
- What small businesses need from their banking partners, specifically payment services.
- What banks are doing to help SMBs discover their services and become sticky customers.
- How fintech partnerships can uplevel the already positive SMB and banking opportunity.
- The benefits banks, small businesses, and merchants see from their partnerships.
