Despite all she has to do, Charlotte McLaughlin still makes a priority of cultivating opportunities for minority employees.

In addition to her primary duties-running the capital markets business for PNC Financial Services Group-McLaughlin serves as co-chair of theinclusion subcommittee for affinity groups throughout the company. There are groups for African-American, Latino, and Asianemployees, among others.

McLaughlin also spearheads the company's Leadership Training Program for Women and oversees eight pilot affinity groups underway in different regions.

"We wanted to work on something more meaningful and expand it across the company to offer business development and personal development," says McLaughlin.

There's no question that McLaughlin has had her hands full the past year, given the ongoing economic crisis and PNC's integration of National City Corp.

One of her key moves in this was preserving a retail fixed-income trading desk that National City originally slated to eliminate in the merger.

But finding time for diversity initiatives is a must, given how important they are to the company and its employees, McLaughlin says.

"There's a business case for our organization too," she says. "It's become a great tool for recruiting and for employee satisfaction."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.