Many banks are still focused on repairing the damage of thefinancial crisis, but Jacque Fiegel is encouraging her staff to pursue new opportunities.
By playing up its stability and edgy technology, Fiegel's Coppermark Bank is looking to strengthen ties with existing customers and attract new ones-all in an effort to gathermore core deposits.
On Fiegel's watch, the $1.2 billion-asset bank in Oklahoma City has been stepping up the competition with large rivals by offering online personal financial management (supplied by Intuit's FinanceWorks private-label platform.) This supplements its electronic bill pay and mobile banking services.
Coppermark also has plans to dive into consumer and business remote deposit capture and build a loyalty rewards program.
Through these new services, Fiegel aims to expand the bank's reach geographically-it currently has offices in the Oklahoma City and North Dallas area-and bring in more business from consumers as well.
Coppermark has had solid business-banking growth, with a 30percent jump in commercial deposits in the first five months of this year, and Fiegel hopes to continue the momentum with retail customers. She is ramping up marketing as part of that effort.
"We have been primarily a commercial and business-focused bank," Fiegel says. "And yet we know there are a lot of opportunities we haven't tapped into."