First Union Corp. plans to add 100 brokers to its 200-member staff as part of an ambitious effort to steal business from nonbank brokerages.

Dwight C. Moody, president of First Union Brokerage Services, is hoping to build a force over the next three years that can go toe-to-toe with those from the best regional and national houses. The Charlotte, N.C.-based bank will be recruiting brokers with Series 7 licenses, which entitles them to sell individual securities as well as mutual funds and annuities.

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