
When you first meet Stephanie Cherrin, one of the immediate things that strikes you is her clarity of thinking—on what she does, why she does it and, even more, how she looks at the early-stage companies in which she might invest and their potential impact on the market.
The 38-year-old partner in
But placing bets on startups deemed to have potential significance for the financial industry is a hard secret to keep.
"Most are Series A–C rounds in fintech, AI, compliance, and enterprise software—in many cases as co-leads alongside tier-one smart-money VCs such as Sequoia Capital, Insight Partners, Andreessen Horowitz, and Bessemer Venture Partners, depending on the deal context." One example Crone cited:
Cherrin is nothing if not insatiably curious, and that applies to her appetite for exposure to different technology markets for investment. She spent 14 years in Israel, initially for college and then as a venture capitalist with Krypton Venture Capital investing in business-to-consumer (B2C) startups.
After Krypton, she did a four-year run as a principal at Porsche Ventures, where her focus largely centered on two areas of investment for the luxury car maker: investing in alternative car materials, fintech and technology companies that have adjacency to the value chain of selling, owning or reselling cars, and leveraging enterprise software that would increase Porsche's corporate efficiency. "While we make cars, we also run an organization, so enterprise software is really core to making [the company] as efficient and powerful as the vehicles," she said of her time at Porsche Ventures.
The desire to participate in a greater number of markets ripe for investment was what compelled Cherrin to eventually make the move from Porsche Ventures to
When asked what she learned in her role at Porsche Ventures that has informed her investing strategy since, she said, "A good company for [one] corporation isn't always a good company, and a bad company for that specific corporation isn't always a bad company. Sometimes the lens of investment must be broader than the specific use case that your organization is looking at, and that applies in both directions."
Cherrin acknowledged the culture difference between
Now residing in San Francisco and expecting her fourth child, Cherrin said the biggest thing she's learned when analyzing potential targets for investment: "The importance of getting to 'no' because it is oftentimes a more important answer than 'yes.'" —Holly Sraeel





