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Penn Community Bank CEO Jeane Vidoni is prioritizing increasing the bank's industrial and commercial loan volume.
In August, the bank launched an ad campaign to attract businesses that need commercial loans. Penn Community used artificial intelligence as part of its marketing efforts to reach CFOs and other executives who are seeking loans to expand their companies.
Shifting the bank's focus to its business customers who need commercial real estate and commercial and industrial loans will help its growth trajectory, Vidoni told the Philadelphia Business Journal.
In April 2024, the bank constructed a brick and mortar branch in a township outside Allentown, Pennsylvania's third-largest city and where several new manufacturing facilities have opened or expanded. The Allentown-area branch is in a prime market for Penn Community's transportation and manufacturing loan product offerings, Vidoni told American Banker previously.
The bank also added two branches in the Lehigh Valley last year, adding two seasoned bankers with deep roots in the community.
Under Vidoni's leadership, the bank has increased its assets to $2.9 billion and to about 325 employees, making it the largest mutual financial institution in eastern Pennsylvania, with a footprint in five counties.
For nearly three decades, Vidoni has worked in community banking. In 2006 she joined First Federal of Bucks County as its chief administrative office, and in 2013, Vidoni was promoted to CEO of First Federal. Two years after her appointment, the bank merged with First Savings of Perkasie and was renamed Penn Community Bank. Vidoni remained as CEO.
Last year, Penn Community Bank donated $1.2 million to over 200 organizations, including more than 6,000 volunteer hours from its employees. Other efforts to help the local community include offering specialized credit programs, financial education and partnering with local businesses and nonprofits.
"We are dedicated to driving economic growth and creating lasting opportunities in every market we call home," Vidoni said. "Looking ahead, our focus remains clear: to continue building on our legacy of local strength, mutual banking, and community-driven growth."
Vidoni also serves as president of the Community Depository Institutions Advisory Council, which advises the Federal Reserve on issues of interest to community banks and credit unions.
