As marketing ploys go, this one was a home run.

When Seattle's Viking Financial Services Corp. decided to guarantee seniors would get their Social Security payments even if there was a year- 2000 computer snafu, bank officers were only trying to assure their customers that the bank was prepared. A few months after the announcement, they have convinced the entire country.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.