American Express Co. has launched an advertising campaign promoting charge cards over other payment products.

The "Don't Take Chances, Take Charge" campaign, which kicked off Tuesday, encourages consumers to think carefully about how they pay for purchases. The ads tout the benefits of paying off their Amex charge card balances every month, a move apparently designed to attract consumers who have moved to pay-as-you-go debit cards from revolving-credit products to reduce debt.

The campaign features ads in several national newspapers and on television and the Internet.

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