Bank of America Corp. officially announced Monday the introduction of Merrill Edge, a platform geared to the mass-affluent customer segment.
This is the company's latest effort to bring together its strengths and those of its Merrill Lynch unit in a cohesive customer-service initiative. Merrill Edge is designed to offer access to both banking and investing accounts through B of A's automated teller machines and bank branches, as well as online, mobile and texting applications.