Hoping to take advantage of an SMS text alert market that Javelin Research says should hit 65 million in the next four years, Bank of Stockton is plotting the rollout of a number of alert features over the next few months, including the introduction of a new level of functional sophistication.

“Customer will have the ability to get up to 13 new alerts,” says David Thompson, a vp at Clairmail, Bank of Stockton’s mobile alerts provider. The bank had previously offered one alert for low balances. “The bank will have a whole other opportunity to interact with the customers. The more you touch the customers, the more you can cross sell products.”

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