In a move to create a unified brand image, BankBoston Corp. said it has consolidated its U.S. advertising business with one agency.

The business, with an estimated $25 million in annual billings, had been split between Hill, Holliday, Connors, Cosmopulos Inc. and a rival Boston firm, Mullen Advertising. Hill Holliday will now control the entire advertising account of the $69 billion-asset bank.

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