In a move that could determine how new products are  delivered, bankers are pressing the Federal Reserve Board to stop insisting   the government subsidizes the industry.   
The issue exploded at last week's Federal Advisory Council meeting when  bankers confronted Fed Chairman Alan Greenspan and three governors with   studies rebutting the notion that deposit insurance and access to the Fed's   discount window are subsidies.     
  
"The banking industry pays its own way to ride the train," said Charles  T. Doyle, a member of the council and chairman and chief executive of Texas   Independent Bancshares, Texas City. "There is no net subsidy from the   federal government."     
How banks deliver services such as securities and insurance underwriting  will be affected by the outcome of this debate. 
  
So far, the Fed is winning on Capitol Hill, where lawmakers are  proposing to severely restrict bank operating subsidiaries. 
For months the Fed has bashed the Office of the Comptroller of the  Currency's plan to let national banks conduct new activities directly   through their own rather than holding company subsidiaries. Asserting that   deposit insurance gives banks a funding advantage over nonbank rivals, the   Fed prefers these nontraditional activities be limited to separately   capitalized subsidiaries of the parent company.         
The OCC rejects the Fed's argument, saying banks are not subsidized by  the government and ought to have the freedom to decide which corporate   structure suits them best.   
  
The question ultimately comes down to turf. The OCC regulates national  banks and their subsidiaries, while the Fed has jurisdiction over holding   companies and their subsidiaries.   
Fed officials declined to comment, and the Oct. 31 advisory council  meeting was closed to the public. But according to people present, Norwest   Corp. chairman Richard M. Kovacevich led the charge, arguing that safety-   net services are a commodity purchased by banks.     
Mr. Kovacevich was unavailable to comment, a Norwest spokeswoman said.  But sources said studies prepared by the Bankers Roundtable, the American   Bankers Association, and the consulting firm Ely & Co. were debated at the   meeting. All three studies rebutted the reality of a subsidy.     
The ABA and Ely papers argued that the Fed is defining "subsidy"  wrongly. The Fed says a subsidy exists when the private sector benefits   more from a government service than it pays. But the ABA and Ely argued   that a subsidy only exists when the government fails to recover the cost of   providing a service to the private sector.       
  
In an interview, ABA chief economist James H. Chessen likened the  situation to an apparel maker selling a shirt. The company is not   subsidizing every consumer who believes the shirt is worth more than its   price, he said.     
"That is not a subsidy," he said. "A subsidy would be if the maker of  the shirt does not receive enough money to cover the costs of producing   it."   
Ely & Co. president Bert Ely said the banking industry is actually  subsidizing the government. The insurance funds' reserves "are essentially   a $36 billion noninterest loan to the federal government," he said. At   market rates, that equates to a $2 billion-a-year industry subsidy to the   federal government, he said.       
The Bankers Roundtable paper tried to refute a Fed study on the subsidy  issue that was distributed Oct. 3 to the 12-member council, which meets   quarterly to discuss policy issues with senior Fed officials.   
In the Fed paper, economists Myron L. Kwast and S. Wayne Passmore said  deposit insurance gives banks an advantage over finance companies in   attracting low-cost funds. The government has an obligation to prevent   banks from using the subsidy to finance their entry into new businesses,   such as securities or insurance underwriting, they wrote.       
"Such powers should not be financed with expanded taxpayer subsidies,"  the Fed economists said. 
But the Bankers Roundtable study countered that the industry would be  gaining-not losing-market share if it were subsidized. 
"The Federal Reserve staff paper betrays an underlying hostility not  only toward the bank subsidiary concept but to financial modernization in   general that is not justifiable," the study said.