At first glance, BayBanks' new Convenient Business Credit loan looks like any other small-business loan product.

But ask Joe Roller, managing director of small-business marketing at the Boston bank, and he'll say it is the result of changes that began nearly two years ago.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.