Tesco Bank, which is owned by the supermarket chain Tesco PLC, has agreed to put Blackhawk Network Inc.'s gift card mall displays in each of its 600 U.K. sites.

The deal, announced Wednesday, came after Blackhawk's announcement this month of a plan to expand its digital-content, prepaid card offerings worldwide.

The expansion "offers digital-content providers tremendous distribution opportunities," said Dan Dmochowski, Blackhawk's international president.

Tesco gift card mall sites will offer digital content such as Facebook Inc.'s Credits and music from Apple Inc.'s iTunes.

Blackhawk Network is the first provider to bring Facebook Credit prepaid cards to European brick-and-mortar sites, Dmochowski said.

Tesco gift card mall sites also will offer gift cards from U.K. merchants such as the multiplex cinema chain Cineworld Cinemas Ltd. and the department store chain Debenhams PLC.

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