Barely a year since its East Coast expansion triggered an aggressive branding effort, First Union Corp. will take its campaign national.

"We are one of the major financial services companies in this country and there are markets where they don't even know our name," says Jim Garrity, director of advertising at Charlotte-based First Union. "We've got a lot of catch up to do in several markets."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.