The new head of Bank One Corp.'s capital markets group says he is hoping for a bonanza in sales of debt and equity products to the company's 40,000 commercial customers.

F. Gerald Byrne, who was named chairman of Banc One Capital Markets after it was combined with First Chicago Capital Markets last week, said that as many as 10,000 customers - one-fourth of the bank's commercial customer base - could use such products. Fewer than 1% use them now, he noted.

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