Europay International announced the introduction of its super-premium charge card, Signia, in Turkey.

The card, which carries the Eurocard and MasterCard logos, is aimed at high-net-worth customers. With a high spending limit and add-on services such as a 24-hour concierge-like assistance center, Signia is more like the American Express Platinum card than gold bank credit cards.

Coutts & Co., the London-based private bank, was the first to offer Signia in 1994, followed by Union Bank of Switzerland.

The first two Turkish issuers will be Garanti Bank and Yapi ve Kredi Bank, both of Istanbul.

Europay, which has a close marketing and operations alliance with MasterCard International, said banks in Austria, Denmark, and the Netherlands will begin issuing Signia early this year.

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