Visa U.S.A said it will sponsor its first major art exhibition, a five-city North American tour of 225 works from the Victoria and Albert Museum in London.

The exhibition will open at the Baltimore Museum of Art in October 1997. Over two years, it will travel to Boston, Toronto, Houston, and San Francisco.

Visa, sharing "principal sponsor" status with Lockheed Martin, expects banks to develop promotional tie-ins to the exhibition with such products as the Visa Gold card.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.