sponsorship of the National Hockey League for three years and has signed on to sponsor the NHL's Players Association as well. As the "official payment system" of the NHL and the NHLPA, MasterCard will have the rights to their logos for advertising and merchandising programs. The card association will also continue as a sponsor of both the All-Star Game weekend in January and the Stanley Cup finals in June. MasterCard said it plans to integrate the sponsorships into its advertising.

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