Visa U.S.A. and Uniglobe Travel International Inc. announced a multiyear marketing agreement to develop joint promotions, sponsorships, and products for business and leisure travelers.

Uniglobe, a franchiser of travel agencies, will encourage its agents to prompt customers for a Visa card when booking travel arrangements.

The pact will lead to contests and sweepstakes for agencies and their customers, and a cobranded credit card. The initial fall promotion will culminate with a grand prize trip to the Super Bowl.

The Uniglobe network consists of more than 1,000 travel agencies in 13 countries.

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