Visa U.S.A. linked its name to the sands of South Florida with a South Beach Prefers Visa campaign.

The yearlong program, launched in March, offers Visa cardholders exclusive benefits to hotels, restaurants, and retailers in the South Beach section of Miami Beach.

Visa and the South Beach Marketing Council are using national print and direct mail advertising to support the drive.

Separately, Visa and retailer Computer City have joined forces to raise money for disadvantaged children.

Through the end of May, for each Computer City purchase made with a Visa card, a contribution will be made to Boys and Girls Clubs of America.

The funds will be used to provide and expand after-school and weekend activities for at-risk juveniles.

Visa said these services cost an average of $250 a year per club member.

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