In 1984 Melvin Chasen bet that consumers would dine out more if they could pay less.

His idea took shape as the Transmedia card, giving discounts of 20% to 25% on customers' monthly credit card bills.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.