RICHMOND, Va. - Central Fidelity Bank hopes the magic of the Brazilian soccer legend Pele rubs off on its credit card business.

Last month, Central Fidelity became thefirst U.S. bank to issue a MasterCard with Pele's image on it, anticipating the 1994 World Cup soccer tournament - of which MasterCard International is a corporate sponsor.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.