In a major shift in its approach to retail banking, Chase Manhattan Corp. has reorganized its regional banking sector along customer rather than product lines.

The reorganization, announced internally on Thursday, for the first time puts a single executive in charge of consumer banking relationships in the highly competitive New York market. He is Joel Epstein, a senior vice president who formerly ran Chase's branch system in Manhattan.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.