Visitors to Buenos Aires, Toronto, and Taipei won't have to look far to get cash for their travels.

Cirrus System Inc. has rolled out its Travel Access global marketing program at international airports in these locations to prompt travelers to use their automated teller machine cards at Cirrus ATMs.

The wholly owned subsidiary of MasterCard International targeted these international airports because more than 35 million people pass through them each year.

Travelers Access program includes illuminated signage to enhance ATM visibility in high-traffic locations and directional signage in several languages to guide travelers to ATM locations.

Cirrus and MasterCard have made statement inserts available to members to educate consumers about the benefits of using ATMs while traveling, plus directories that list airports worldwide which accept Cirrus ATM cards.

Full-page color advertisements will appear this month in a number of in-flight magazines, including Qantas Airways, Ltd. of Australia, Viasa Venezuela International Airways, and Hong Kong's Cathay Pacific Airways.

Banks participating in the program are Agencard in Argentina, with ATMs in Buenos Aires Ezeiza Airport; Bank of Montreal and ICBC in Canada, with ATMs in Toronto's Lester B. Pearson Airport; and Taipei's Chiang Kai Chek International Airport.

The ATMs dispense local currency at favorable exchange rates, drawn directly from the cardholder's home bank account, noted G. Henry Mundt, Cirrus' president and chief executive officer.

Mr. Mundt also said that airport ATMs generate high transaction volume with a significant proportion of higher-interchange international transactions.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.