Citigroup (NYSE: C) has named a new head of small-business banking and created a new position within the group to help it better identify potential customers.

The company said Monday that Jerome Byers, the president of its central region, will take on the additional role of small-business banking chief, reporting to CeCe Stewart, the president of its U.S. consumer and commercial banking. 

Joining him will be Jane Navarria, who is shifting from her current role as business banking director for the Mid-Atlantic region to head of small-business sales strategy and execution, a newly created post.  

Byers has more than two decades of experience in business, retail and commercial banking. He joined Citi from Wells Fargo (WFC) about a year ago. Citi said he would retain his president of both the central region and the Chicago market. Navarria has nearly 30 years of banking experience.

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