Citigroup Inc. is angling to get on the account aggregation bandwagon with a separately branded personal finance Web site.
The site, Finance.com, has been in a test phase for about a year. The aggregation service will be run by e-citi and target 25-to-40-year-olds earning $50,000 to $100,000 a year. By yearend, according to Citigroup, subscribers will be able to get financial advice from Finance.com and use it to shop for loans and other financial products and to view all of their accounts. The company would not give a more precise starting date.