CIT Group Holdings Inc. has hit a home run with a new direct-mail campaign.

Executives say the asset-backed lending firm has attracted lots of new business by sending baseballs signed by legend Willie Mays to the chief executives of CIT's 100 most-sought-after prospects.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.