The growth buzzword at many banks today is "relationship." Strategies call for a multiproduct relationship with all customers - from the consumer to a Fortune 500 corporation.

Not all customers, however, share this vision of one-stop stopping. The advantages to a bank of fostering such a relationship are apparent. They include reduced account turnover, increased product sales, lower sales costs per unit, and higher per-account profitability.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.