For a trio of Tompkins Financial held community banks, the bait for new customers is helping these customers help themselves.
In the coming months, Tompkins Trust Company, The Bank of Castile and Mahopac National Bank will deploy a range of self-service platforms from Postilion, with functions including Internet banking, bill payment, ATM personalization, user alerts, business internet banking and voice banking. The goal is to offer myriad services across channels, with capabilities on par with larger banks, but with the brand of a local bank. Local banks have long used technology to “level the field,” but in some corners the belief is the level field strategy has an enhanced chance for success given the poor performance of large banking brands.
“This is creating opportunities for community FIs and credit unions and also driving the need to improve their current technology and customer facing products in order to attract and retain these net new consumer and business customers,” says Peirre Naude, president of Postilion Banking, a division of S1.
The rollouts will also include a mobile application offering text messaging, transactional services, payments and purchasing, monitoring, reporting and mobile-enabled card programs. An additional personal financial management platform powered by Yodlee and integrated with Postilion’s retail internet banking platform gives consumers an automated, consolidated view of all financial accounts.
“Postilion’s focus on converging all self-service delivery channels onto a single platform to deliver a consistent experience across all mediums supports both our vision and future plans for innovating how we service our communities,” said Rick Page, svp and CIO, Tompkins Financial Corporation, in a prepared statement.