For a trio of Tompkins Financial held community banks, the bait for new customers is helping these customers help themselves.

In the coming months, Tompkins Trust Company, The Bank of Castile and Mahopac National Bank will deploy a range of self-service platforms from Postilion, with functions including Internet banking, bill payment, ATM personalization, user alerts, business internet banking and voice banking. The goal is to offer myriad services across channels, with capabilities on par with larger banks, but with the brand of a local bank. Local banks have long used technology to “level the field,” but in some corners the belief is the level field strategy has an enhanced chance for success given the poor performance of large banking brands.

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