Bankers may not like to hear it, but credit unions set the standard for quality service among retail deposit-taking institutions.

And the credit unions raised the standard higher this year, according to the American Banker consumer survey. More than a third of their members said service improved, compared with only 19% of bank customers and 16% of thrift customers.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.