Invest Financial Corp., a Tampa broker-dealer unit of Jackson National Life Insurance Co. of Lansing, Mich., announced Tuesday that it has hired Steve Dowden as president and chief executive.

Dowden succeeded Lynn Niedermeier, who retired in July after serving as Invest's president and CEO since 2001. Dowden, 48, was president and CEO of Cuna Brokerage Services Inc., a unit of Cuna Mutual Group, an investment and insurance firm that serves credit unions. At Cuna he led a sales force of 550 advisers. Before that he was president of the investment and insurance program at IBM Mid America Federal Employee Credit Union.

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