U.S. Bancorp's Elan Financial Services said Wednesday that it is offering its clients a debit card rewards program through a partnership with Consumer Benefit Services Inc. of Naperville, Ill.

The rewards program, called Advantage Points, will be "flexible [and] unique," Troy Cullen, Elan's national sales director, said in a press release. Users can earn rewards such as gift cards, travel, and merchandise, he said, or can choose to redeem points to make charitable donations.

"We are confident that Advantage Points will … provide our clients with yet another way to grow their debit card program and increase revenue," Cullen said.

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