Most Americans don't know what to do with their money. Sure, the so- called "financial hobbyists" track the market, keep tabs on interest rates and invest for asset growth as well as their retirement. But these people are definitely not representative of middle-class America.
But with the advent of 401(k) retirement programs, the attrition of social security and low-interest rates, middle-class consumers have collectively poured billions of dollars into mutual funds saving for their retirement. In doing so, they have come to understand the power of their investment dollar. Even so, most Americans don't know where to invest their money; individually, they have neither the money to attract a financial advisor, nor the desire to fork over full-service investment fees. And many people don't have the time or inclination to research, track and project instrument performance through discount brokerage houses like Charles Schwab & Co., which have volumes of information for the consumer to absorb when making selections.