The Dime Savings Bank of New York is launching a new technology initiative designed to improve product sales and greatly extend its marketing capacity. The new technology strategy by the nation's sixth- largest publicly traded thrift complements a plan to increase the bank's market share nationally.

In addition to 85 branches in New York, New Jersey and on Long Island, Dime has a branch in Florida and a mortgage lending presence in 12 states. It has just launched a national consumer lending program and hopes to eventually market consumer loans throughout the 48 contiguous states. "We want to deliver our products and services to customers in any way that they choose, at any time in a 24-hour day, and in any way they choose to access the bank, including by computer," says Dime evp David Totaro. "We're in a win-win situation. Our customers are demanding more access to their accounts, and the systems that will enable us to give it to them should cut expenses and improve profitability."

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