Richard J. Srednicki, a prominent credit card and marketing executive who has put in two stints at Citicorp, joined Sears, Roebuck and Co. last month.

Mr. Srednicki, who was president and chief executive officer of AT&T Universal Card Services Corp. when Citicorp took it over this year, is running Sears Home Services, a $3 billion business unit separate from the retailer's proprietary credit card operation.

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