Michael D. Baker, P. Michael Brumm, Michael K. Keating, and Robert P. Niehaus have been promoted to executive vice president at Fifth Third Bank, Cincinnati.

Mr. Baker has responsibility for all consumer lending, including mortgage and installment loans, consumer leasing, and credit cards. He also directs all corporate operations functions, including payment services, bank card processing, item processing, and Midwest Payment System operations. He is a 21-year veteran of Fifth Third.

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