Fifth Third Bancorp (FITB) isn't giving up on the small-dollar loan market, Chief Executive Kevin Kabat said Thursday.

Fifth Third this week terminated its accounts with payday lenders, and in January stopped making so-called "deposit advances," amid more aggressive scrutiny of the market by federal regulators. But the Cincinnati company still wants to be a player in the market for small-dollar loan products, as long as it can find a way for the products to pass regulatory muster, Kabat said in an interview.

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