What's in a name? Plenty, according to Minneapolis' First Bank System Inc., which is suing $21 million-asset Bankfirst Minnesota for sounding too much like its own moniker.

The regional giant wants Bankfirst to stop using its name at its downtown Minneapolis location because it confuses customers and deceives them into thinking First Bank is behind Bankfirst services, according to a lawsuit filed last month in U.S. district court there.

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