First Data eGift Attracts Clients

By Daniel Wolfe

Published December 17, 2010, 7:22 p.m. EST

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Updated December 17, 2010, 6:22 p.m. EST

1 Min Read

First Data Corp. said 10 merchants have signed on to use its eGift Social system to send virtual gift cards online.

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First Data, a unit of the Kohlberg Kravis Roberts & Co. private-equity firm, said that eGift Social works on Facebook Inc.'s website to allow consumers to gift coupons redeemable for specific items.For example, Burger King Corp. uses the system to give the gift of a Whopper burger and Kahala Corp.'s Cold Stone Creamery allows gifts of specific ice cream concoctions.

The other merchants using eGift Social are Sears Holding Corp.'s Sears and Kmart stores; Sephora USA Inc; Trans World Entertainment Corp.'s f.y.e. stores; Dots LLC; Boston Market Corp.; Culver's Franchising System Inc.; and Ignite Restaurant Group's Joe's Crab Shack.

Interim editor-in-chief, Digital Insurance

Daniel Wolfe is interim editor-in-chief of Digital Insurance and director of data services at Arizent, which publishes DI and American Banker. In... Read full bio

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