ABILENE, Texas — First Financial Bankshares, Inc. announced today that its subsidiary bank, Hereford State Bank in Hereford, Texas, is changing its name to First Financial Bank, to better benefit from the Company's growing brand identity. The name change is subject to final regulatory approval in June.

"We have more and more customers who enjoy the convenience of being able to bank at any of our 48 locations across Texas," said F. Scott Dueser, Chairman, President and CEO of First Financial Bankshares, Inc. "In addition, we believe that our strong capitalization, experienced management team and excellent reputation favorably position us to grow during the year ahead. We expect the current economic challenges to generate improved opportunities for acquisitions and want to be poised to take advantage of those opportunities as they present themselves."

"Even though it's a new name, we will continue to be the same customer-focused, community-based bank with a local board of directors and a local bank chairman and president, who will continue to make local decisions," said Mike Mauldin, Chairman, CEO and President of First Financial Bank, Hereford. "We will remain true to the values and fundamentals that have made us successful and will be the same bank and the same friendly people. Our officers and employees will continue to serve our customers and be personally involved in and supportive of our community."/************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/var s_code=s.t();if(s_code)document.write(s_code);//-->

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.