ABILENE, Texas — First Financial Bankshares, Inc. announced today that its subsidiary bank, Hereford State Bank in Hereford, Texas, is changing its name to First Financial Bank, to better benefit from the Company's growing brand identity. The name change is subject to final regulatory approval in June.

"We have more and more customers who enjoy the convenience of being able to bank at any of our 48 locations across Texas," said F. Scott Dueser, Chairman, President and CEO of First Financial Bankshares, Inc. "In addition, we believe that our strong capitalization, experienced management team and excellent reputation favorably position us to grow during the year ahead. We expect the current economic challenges to generate improved opportunities for acquisitions and want to be poised to take advantage of those opportunities as they present themselves."

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