After testing the waters in Atlanta, First Union Corp. is preparing to launch a sweeping redesign of its retail operations, which would affect 2,500 branches up and down the East Coast.

Thousands of employees throughout the $144 billion-asset organization are being shuffled into new roles and undergoing training for what First Union calls its Future Bank project, which is estimated to cost $100 million in 1998.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.