FirstBank in Lakewood, Colo., has opened a new branch in Denver's newly renovated Union Station building.

FirstBank's 2,500 sq. ft. branch is the third located in Downtown Denver. It features a new, high-tech video wall designed to play "a variety of content to catch the attention of pedestrians traveling to and from Union Station," according to a press release Wednesday,

The company relocated employees from its nearby locations to staff the new branch including Ron Tilton, its Denver market president who will also serve as branch manager, and its Denver market vice president Aimee Love.

The new branch will offer mortgages, home equity loans and a full range of commercial loans and business accounts and services. Tilton said the new branch creates an opportunity to attract customers who live or work downtown, as well as daily commuters.

FirstBank, with $14 billion of assets, operates more than 115 branches in Colorado, Arizona and California.

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