Many banks are asking whether there is any value in having the word "bank" in their brand name anymore. They may be asking the wrong question.

After years of shunning bricks and mortar, bank executives may have to rediscover the value of their branches. But now a branch can be anything from a kiosk to a megastore.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.