Ford Motor Credit Company and DST Output to Discuss Statement-Based Marketing Initiative at TransPromo Summit

EL DORADO HILLS, Calif., Aug. 2 /PRNewswire/ -- DST Output, one of thelargest providers of statement and billing output solutions, is pleased toannounce that its client, Ford Motor Credit Company, is presenting at theupcoming TransPromo Summit, August 22-23, at the Hilton New York in NewYork City. Dennis McClure, invoice marketing manager for Ford Motor Credit, willbe joined by Cheryl Kananowicz, vice president of Sales & CorporateCommunications for DST Output, to take the audience through the anatomy ofa TransPromo campaign from concept to delivery, highlighting the criticalelements necessary for a successful promotion and transaction. Ford Motor Credit was an early convert to DST Output's TransPromocapabilities, with the goal of increasing sales of its Ford, Lincoln,Mercury, Mazda and Volvo vehicles. By adding a customized page and brandinformation to its 3.8 million statements sent each month, Ford MotorCredit regularly infuses its statements with marketing messages andpromotional offers that are targeted to its customers' buying patterns andpreferences. According to DST Output, new postal rates, inkjet printing technologyand innovative software tools are driving the TransPromo marketing trend, atechnique that combines obligatory transactional customer communicationwith revenue-generating promotional offers. The first-ever TransPromo Summit, produced by InfoTrends, will bringtogether marketing executives, technology professionals, and productionexecutives for two days of information sharing and peer-to-peer networking.The event will provide attendees with the "What," "Why," and "How-To" stepsfor transforming transaction documents into marketing opportunities. Attendees will learn how to enhance customer communications, improvecustomer retention, increase revenue and profits, and improve document ROI(return on investment). For an up-to-date conference program or to register as an attendee,please visit http://www.transpromosummit.com or contact InfoTrends at781.616.2100. About DST Output DST Output, a subsidiary of DST Systems Inc., provides integrated printand electronic statement and billing output solutions to many of thecountry's largest financial services, communications, insurance,healthcare, and utilities companies. In 2006, DST Output and its affiliatesproduced more than 2.6 billion customer communications, deliveredthroughout the United States, Canada and the U.K. via postal service,express delivery and over the Internet. We are the largest third-partyFirst-Class(TM) mailer in the United States and the world's largest inkjetsystems printer. For more information, visit http://www.dstoutput.com. About Ford Motor Credit Company Ford Motor Credit Company LLC is one of the world's largest automotivefinance companies and has supported the sale of Ford products since 1959.Ford Motor Credit is an indirect, wholly owned subsidiary of Ford MotorCompany. It provides automotive financing for Ford, Lincoln, Mercury,Jaguar, Land Rover, Mazda and Volvo dealers and customers. More informationcan be found at http://www.fordcredit.com and at Ford Motor Credit'sinvestor center, http://www.fordcredit.com/investorcenter/. About InfoTrends InfoTrends, a Questex company, is the leading worldwide market researchand strategic consulting firm for the digital imaging and documentsolutions industry. We provide research, analysis, forecasts, and advice tohelp clients understand market trends, identify opportunities, and developstrategies to grow their businesses. Additional information aboutInfoTrends is available on the Web at http://www.infotrends.com.